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Foreign media: Musk faces threats, record marketers cut advertising spending on X platform


2024-09-0613307 Views
According to a report from the Financial Times, the number of advertisers planning to withdraw from X next year has reached a record high due to concerns about association with extreme content, undermining Elon Musk's efforts to turn the company's finances around. According to a global survey of industry executives conducted by analysis group Kantar, 26% of marketers plan to cut advertising spending on X in 2025, the largest drop recorded by major advertising platforms worldwide. Since taking over X in 2022, Musk has decided to relax content moderation in the spirit of free speech, leading major brands to withdraw from X. The survey shows that trust in the platform among advertisers has significantly declined over the past year, with only 4% of marketers saying that advertising on X is "brand safe," compared to 39% for Google.




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